They are scannability, usability, readability and credibility.
In Jakob Nielson's alertbox, he states that people scan the page rather then reading it conventionally. Walsh also states that a 'reader's pathway can be multi-linear and multi-directional.' (Walsh, 2006 p. 30)
Now that I think of it, I do that too. Yes... I do scan for key words and anything that's chunky and uninteresting will not pass my mark.
Blame it on the planet that we are living in. We are always in a rush, so we will have no time for useless information.
How usable is my page?
It is consistent, simple and easy to understand. Keeping things simple is advantageous so that the readers will not be distracted from the content as it is the most important part of an web presence.
What captures a reader's attention?
Kress states that when a person looks at the computer screen, 'visual' is there and they will focus on 'font-types, size and layout'. (Kress, 1997 p.56) This corresponds with Jakob Nielsen's Top 10 Mistake in Web Designs.
I came across this site, Blog readability Test and I received a Genius badge. How much credibility is there here?
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